Sultan's
2026
Four Seasons
Design the Life Before the Baby Arrives
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Q1
Establish Foundation
Build new routines from scratch
Q2
Strengthen
Compound interest on habits
Q3
SaaS It Up
Momentum enables hard things
Q4
Get a Customer
Systems create freedom
Guiding Principles

Core Philosophy

Top Priority
Health (physical fitness, nutrition, sperm health) — this is non-negotiable across all seasons.
Creative Thread
1 documentary/voiceover video published per quarter. Consistency over perfection.
Gym Standard
3x/week maintained consistently all year. This is what sustainable looks like.
Split Focus Strategy
Q1-Q2: Content-first. Build the YouTube system, find your voice, establish creative rhythm.

Q3-Q4: SaaS-first. Build, launch, and grow the business. Content runs on maintenance mode.
Q1
Establish Foundation
"What you GET from chaos: the opportunity to build new routines from scratch"
Context
  • Moving to San Diego by January (non-negotiable deadline)
  • New apartment, new city, new everything
  • This is your fresh start — USE it to establish the habits and environments that make productivity possible
The ONE Big Win

Environment + Health Foundation Lock-In

This quarter you GET TO design your life from scratch. Three spaces to create:

01
Sleep Sanctuary
  • Proper lighting (blackout + warm evening)
  • Comfortable bed setup
  • Temperature controls
  • Morning sunlight access
02
Work Station
  • Dedicated video editing space
  • Software building setup
  • Clean, distraction-free zone
  • Proper monitor, keyboard, chair
03
Decompression Zone
  • Space for prayers and stretching
  • Creative space for hobbies
  • Separate from work and sleep
  • Experiment with what works
04
Health Foundation
  • Join gym, 36 sessions this quarter
  • Pre-conception health optimization
  • Fertility specialist consultation
  • Initial therapy sessions

Secondary Milestones

Content Pipeline (Primary Focus)

  • Organize all travel footage into labeled folders
  • Script and record voiceover for ONE documentary
  • Publish Q1 travel video
  • Document San Diego move process
  • Start building YouTube workflow and rhythm

SaaS (Background Only)

  • Brainstorm and research ideas
  • No building yet — just letting ideas percolate
  • Talk to potential users casually

Social Foundation

  • Join/try 3 different communities in San Diego
  • Establish 2 couple-friend connections
  • Research physical activities that might hit dancing notes

What You GET This Quarter

  • Three intentionally designed spaces
  • The rhythm that makes everything else possible
  • Professional support system established
  • Clean slate in new city
  • Social infrastructure from day one
  • Creative momentum with Q1 video published
  • Pre-conception health protocols running

How You Know You Won Q1

  • Moved to San Diego by January
  • Sleep sanctuary complete and functional
  • Work station set up and productive
  • Decompression zone established
  • 36+ gym sessions completed
  • Pre-conception health protocols running
  • Fertility specialist consulted
  • 4+ therapy sessions attended
  • Q1 travel video published
  • Tried 3+ communities in San Diego
Q2
Strengthen
"What you GET from consistency: compound interest on habits"
Context
  • You're 3 months into San Diego life
  • Routines are established, environments are dialed
  • Social life is building
  • Weather is perfect (spring in San Diego)
  • Content system from Q1 is running — now you accelerate
The ONE Big Win

Content Acceleration

  • Publish Q2 travel video (documentary style)
  • Experiment with short-form content from long-form footage
  • Build content calendar and sustainable publishing rhythm
  • Grow YouTube audience with specific targets based on Q1
  • Refine editing workflow for efficiency

Why this matters: You GET TO prove you can create consistently, not just once. Q1 was "can I publish?" Q2 is "can I build a system that keeps publishing?"

Health Maintenance (Non-Negotiable)

  • Gym 3x/week maintained (36+ sessions)
  • Pre-conception health protocols continue
  • Fertility specialist follow-up if needed

SaaS Validation (Not Building Yet)

  • Decide on ONE idea: AI cookbook OR Family Tree
  • Talk to 10+ potential users about the problem
  • Validate that people actually want this and would pay
  • Sketch out MVP scope — smallest thing that delivers value
  • Set up for Q3 build sprint

How You Know You Won Q2

  • Gym 3x/week maintained (36+ sessions)
  • Pre-conception health protocols maintained
  • Q2 travel video published
  • Content calendar established for rest of year
  • Short-form content experiments completed
  • SaaS idea validated with 10+ user conversations
Q3
SaaS It Up
"What you GET from momentum: the ability to do hard things"
Context
  • 6 months in San Diego, routines are LOCKED
  • Health is optimized, social life exists
  • Content system is running on autopilot
  • You have a validated SaaS idea from Q2
  • Now it's BUILD time
The ONE Big Win

SaaS Build & Launch

  • Build MVP of validated SaaS idea
  • Set up Stripe payment processing
  • Launch to users you talked to in Q2
  • Iterate based on feedback
  • Goal: First 5 paying customers ($150-250 MRR)
  • Treat this like a part-time job (10-15 hours/week)

Why this matters: You GET TO prove you can build AND monetize. No more research, no more "what if" — just build the thing people told you they'd pay for.

Health Maintenance (Non-Negotiable)

  • Gym 3x/week maintained (36+ sessions)
  • Pre-conception health protocols continue
  • Peak health maintained

Content (Maintenance Mode)

  • Publish Q3 travel video (documentary style)
  • Keep the content calendar running
  • System should be smooth enough that this doesn't compete with SaaS

How You Know You Won Q3

  • Gym 3x/week maintained (36+ sessions)
  • SaaS MVP built and launched
  • Stripe processing live
  • 5+ paying customers ($150-250 MRR)
  • Q3 travel video published
  • Pre-conception health protocols maintained
  • Savings growing toward Q4 goals
Q4
Get a Customer
"What you GET from systems: freedom to expand without breaking"
Context
  • 9-12 months in San Diego
  • All foundations are solid
  • Health is dialed in
  • Content system runs smoothly
  • SaaS launched in Q3 with first customers
  • Ready to scale and prepare for 2027
The ONE Big Win

SaaS Growth + Financial Preparation

Scale the Business
  • Grow from 5 to 15-20 paying customers
  • Target: $500-800 MRR by December
  • Iterate based on customer feedback
  • Expand features OR find new channels
ADU Architect Fund: $10,000
  • Saved from income, NOT from selling shares
  • Pays architect to start ADU plans
  • Sets up construction for 2027
  • Proof of financial discipline
Baby Preparation Fund
  • Preparing for pregnancy by Q4 or early 2027
  • Financial cushion for birth (early 2027)
  • Medical costs, supplies, potential income changes
  • Entering parenthood from strength, not stress

Health Maintenance (Non-Negotiable)

  • Gym 3x/week maintained (36+ sessions)
  • Pre-conception/pregnancy health protocols
  • Fertility specialist follow-up as needed

2027 Planning

  • Review 2026 wins
  • Plan 2027 with baby considerations
  • ADU construction timeline
  • Decide content vs SaaS balance for next year

How You Know You Won Q4

  • Gym 3x/week maintained (36+ sessions)
  • SaaS at 15-20 customers ($500-800 MRR)
  • $10,000 saved for ADU architect (out of pocket)
  • Baby fund established with clear target
  • Q4 travel video published
  • 2027 plan complete with pregnancy timing considered
  • Marriage stronger than start of year
Strategic Choices

Key Decision Points

Q1 Decision

Content Style & Format

What kind of content creator are you going to be?

  • Long-form documentary only?
  • Long-form + short-form clips?
  • Travel focus or expand to other topics?

Use Q1 to experiment and find your voice.

Q2 Decision

Which SaaS Idea?

AI Cookbook vs Family Tree Stories

AI Cookbook — Pros
  • Larger market
  • Clear value prop
  • Easier to monetize
AI Cookbook — Cons
  • Competitive space
  • Requires good AI implementation
Family Tree — Pros
  • Unique angle
  • Emotional connection
  • Potential for viral growth
Family Tree — Cons
  • Harder monetization
  • Requires community building

Decision needed by end of Q2 — validated through user conversations.

Q4 Decision

2027 Focus

You'll need to choose for 2027 (baby year):

  • Scale SaaS aggressively?
  • Maintain SaaS, focus on content?
  • Maintain both, minimize new projects?
  • ADU construction management

Don't decide now. Decide in Q4 based on what's actually working.

Measuring Progress

Success Metrics for 2026

Health (Non-Negotiable)
  • 144+ gym sessions across year
  • Pre-conception protocols from Q1
  • Fertility specialist consulted
  • Therapy maintained
Environment (Q1 Foundation)
  • Sleep sanctuary functional
  • Work station productive
  • Decompression zone used regularly
  • All three spaces serving purpose
Content (Q1-Q2 Focus)
  • 4 travel documentaries published
  • Content system established by Q2
  • Short-form experiments completed
  • Audience growth from baseline
Business (Q3-Q4 Focus)
  • SaaS idea validated in Q2
  • MVP built and launched in Q3
  • 15-20 paying customers by year-end
  • $500-800 MRR by December
Financial (Discipline)
  • $10,000 saved for ADU architect
  • Baby fund established
  • Savings rate tracked and growing
Life Foundation (The Real Win)
  • Moved to San Diego by January
  • Social life established
  • Physical activity routine resolved
  • Ready for pregnancy/parenthood

The Real Question

At the end of 2026, the question isn't "Did I optimize everything?"

The question is: "Am I healthier, is my marriage stronger, do I have sustainable systems, and am I ready to be a father?"

Everything else is just tactics serving that strategy.

The Compound Effect

What You GET From This Entire Year

🏠
Three intentionally designed spaces that support everything else
⚡
The compound effect of prioritizing health FIRST (everything else flows from energy)
🎬
A content system that runs — not just random videos, but a sustainable creative practice
💰
A SaaS business that generates revenue while you sleep
🎯
The experience of going DEEP — content for 6 months, then SaaS for 6 months
👥
Social infrastructure that prevents isolation
🏗️
$10k saved for ADU (discipline proven)
👶
Baby fund started (prepared, not scrambling)
💍
Marriage tested and strengthened through major transition
🚀
The confidence to enter fatherhood from position of strength

This isn't a year of grinding. It's a year of BUILDING THE LIFE that makes everything else possible.